Gucci x MR PORTER
The Keys
Filmed at Syon Park, England
To mark the launch of a major collaboration between Gucci and MR PORTER, we created a short film, an advertising campaign, a social media take-over and an event. The concept, named “The Keys”, imagines the world of Gucci as a sequence of rooms, each corresponding to a different colour: blue, red, yellow and green.
![](https://freight.cargo.site/t/original/i/25abbcb8e8f7e6730ded649f4510b6e9bfe1a52db05fcd018641423cb52abb62/gucci-mr-porter-capsule-collection-1.jpg)
The teaser promotional image for the campaign
Shot in a stately home in the English countryside, the video showcases some pieces of the collection which offered ready-to-wear garments, shoes and accessories.
Director: Jacopo Maria Cinti
DP: John Lynch
DP: John Lynch
![](https://freight.cargo.site/t/original/i/25f081a3e3198c8342a24993ecda3da42fce2286b27e4cd5d65bd5859f7b9091/w700_q65.jpg)
An image from the Gucci x MR PORTER collection