Filmed at Syon Park, England


To mark the launch of a major collaboration between Gucci and MR PORTER, we created a short film, an advertising campaign, a social media take-over and an event. The concept, named “The Keys”, imagines the world of Gucci as a sequence of rooms, each corresponding to a different colour: blue, red, yellow and green.

The teaser promotional image for the campaign

Shot in a stately home in the English countryside, the video showcases some pieces of the collection which offered ready-to-wear garments, shoes and accessories.

Director: Jacopo Maria Cinti
DP: John Lunch