Known for its signature distressed denim and customised leather biker jackets beloved of A-listers, AMIRI is a luxury streetwear brand based in the heart of Downtown LA that brings haute couture construction values to a rock 'n' roll aesthetic.


Director: Jacopo Maria Cinti
DP: Marianne Williams

Producer: Marie Belmoh

In this film we meet the brand’s founder and creative director, Mike Amiri, who takes us back to the Hollywood basement underneath a Thai restaurant where the brand began just three years ago. Then we follow Mike as he visits the small workshops and factories in DTLA where highly skilled artisans hand make each AMIRI garment today.