Off-White

Campaign

For the MR PORTER - OFF-WHITE collaboration, I took inspiration inspiration from the “MODERN OFFICE” concept of the collection to create a range of long-lead and short-lead editorial and social content to support the launch of the capsule collection on site.

We created and installation inside WeWork in Seoul, South Korea. The space served as main location for the photo and videos shoots, and as event location to showcase the collection. An event was held to celebrate the collaboration too.

Within this space, we set up an editorial shoot featuring K-Pop star Zion T and some of his closest collaborator. The talents were wearing pieces from the capsule collection.

A social media takeover, with imagery and videos that showcase the collaboration.

An array of videos filmed for social media were used on various channels.