To launch a partnership collection between Italian fashion house Prada and online retailer MR PORTER, we came up with a 360 degrees campaign that involved an event, special co-branded merchandise, a photo-shoot, social media assets and a film. This short video was the hero of the campaign. In five simple steps it teaches the viewer how to be successful in life (and sport).

Director: Jacopo Maria Cinti
DP: Santiago Gonzales

The teaser film

The film was shot in the legendary Van Nest Lane in Queens, New York.

Van Nest Lanes, Queens, NY