Prada
How to be a winner
To launch a partnership collection between Italian fashion house Prada and online retailer MR PORTER, we came up with a 360 degrees campaign that involved an event, special co-branded merchandise, a photo-shoot, social media assets and a film. This short video was the hero of the campaign. In five simple steps it teaches the viewer how to be successful in life (and sport).
Director: Jacopo Maria Cinti
DP: Santiago Gonzales
The teaser film
![](https://freight.cargo.site/t/original/i/b5056fc07151483ba6b955778b933804ed81e385484ee4bbd7d400aab9fe7d5c/prada.jpg)
![](https://freight.cargo.site/t/original/i/5ab5b1c6dc28621a9ee5f925b8e18754f0a9cfbf3ecf1ca51e9e6a1902bdbd46/w2000_q65.jpg)