Ralph Lauren
Wimbledon
Above, the main advert and below a tailored edit for each talent.
Filmed in Wimbledon, the advert was commissioned by Polo Ralph Lauren to celebrate Wimbledon, the most famous tennis tournament in the world.
The ad featured several sportspeople, including professional rugby player Maro Itoje, ballet dancer Francesca Hayward, professional surfer Lucy Campbell, footballer Son HeungMin and e-sport player Rekkles.
In each film, we used some vintage original Wimbledon footage from the 1970’s to give a connection to the incredible heritage of the event.
The ad featured several sportspeople, including professional rugby player Maro Itoje, ballet dancer Francesca Hayward, professional surfer Lucy Campbell, footballer Son HeungMin and e-sport player Rekkles.
In each film, we used some vintage original Wimbledon footage from the 1970’s to give a connection to the incredible heritage of the event.
Maro Itoje
Francesca Hayward
Son Heung Min
Outdoor Advertising
The advert was showcased in various prime locations all over the world including Piccadilly Circus, London.
Online
The campaign was also used on the Ralph Lauren website and on the various social media channels.
DP - Ed Gibbs
Photographer - James Harvy Kelly