Filmed in Wimbledon, this advert commissioned by Polo Ralph Lauren to celebrate Wimbledon, features professional rugby player Maro Itoje, ballet dancer Francesca Hayward, professional surfer Lucy Campbell, footballer Son HeungMin and e-sport player Rekkles.
Director: Jacopo Maria Cinti
DP: Edward Gibbs
For each talent, we also created an edit with footage dedicated entirely to them.
In each film, we used some vintage original Wimbledon footage from the 1970’s to give a connection to the incredible heritage of the event.
The advert was showcased in various prime locations all over the world. Above, the film on Piccadilly Circus, London.
The campaign was also used on the Ralph Lauren website and on the various social media channels.