The Concept

For the first time in history, the American brand Ralph Lauren, decided to work on a collection with online retailer MR PORTER that included piece from all three main lines: Polo, RRL and Ralph Lauren Purple Label. To celebrate the launch, I worked on a 360 degrees campaign named ‘The World of Ralph Lauren’ that included a teaser launch, a social media take-over, an editorial photoshoot and a series of videos.

RRL