Soho House

The Ned

In order to launch The Ned Hotel, an exclusive new location part of the Soho House Group, I decided to create a film that has typical British wit and humour. In ‘The First Day’ we follow a young porter at The Ned Hotel. As we go through his day, we showcase the place. The rooms, the restaurants, the pool, the bars are seen through the eyes of someone who works there for the first time.

Location: The Ned, London
Director - Jacopo Maria Cinti
DP - Charlie Goodger

© 2021 Jacopo Maria Cinti